By Side Hustle J
Senior Disaster Journalist, Ugly, Broke & Smellyâ˘
(Reporting live from a sticky press row seat held together with duct tape, nacho cheese, and poor life choices)
I didnât plan to write this article.
I was supposed to be covering a coupon fraud ring operating out of a closed-down strip mall. But then the UFC started. Joe Rogan screamed. A fighter celebrated the wrong outcome. Someone forgot how clocks work. And suddenly, history demanded documentation.
Because the UFC is not just a sport.
Itâs not just combat.
It is a weekly disaster simulation involving elite athletes, microphones, and adrenaline-poisoned decision-making.
And I, Side Hustle J, was there. Notebook open. Eyes bloodshot. Spirit broken.
This is the official Ugly, Broke & Smelly⢠disaster log of the funniest moments in UFC history â as witnessed through the cracked lens of chaos, confusion, and Joe Rogan yelling like a man trying to warn a village about a flood thatâs already inside the house.
Joe Rogan does not commentate fights.
He experiences them at full emotional volume.
I have watched wars, natural disasters, and a Black Friday sale at a dollar store â and none of them were as loud as Joe Rogan when someone lands a calf kick.
At the start of every UFC broadcast, Joe is calm. Almost scholarly.
âThis is a fascinating matchup.â
This is a lie. Calm Joe never survives past Round One.
The first clean strike lands and Joe transforms into a panicked owl with a podcast.
âOH! OH HEâS HURT!â
Nobody asked. Nobody confirmed. Joe simply declared an emergency.
From there, it escalates:
Joe Rogan reacts to leg kicks the way a car alarm reacts to wind.
When chaos peaks, Joe stops forming sentences altogether and starts speaking in instinctual combat prophecy.
âThis is BAD. This is REALLY BAD.â
Joe doesnât exaggerate. He foretells.
Once upon a time, Anderson Silva decided fighting wasnât enough.
He needed entertainment.
Hands down. Chin high. Leaning back like physics was optional. He dodged punches with millimeters to spare and looked at his opponent like he was bored at a DMV.
Joe Rogan was losing his mind â but nervously.
âThis is incredible striking⌠but this is dangerous.â
This is Joe-speak for:
âPlease stop before the universe notices.â
The universe noticed.
Silva got clipped. The crowd gasped. Joeâs tone changed instantly from awe to parental disappointment.
âThatâs why you donât do that.â
Ladies and gentlemen, that sentence has been spoken millions of times by Joe Rogan, always right after someone ignores reality for fun.
The UFC lesson here is simple:
đ If Joe Rogan starts sounding concerned, consequences are loading.
Tito Ortiz is a warrior.
A champion.
A man whose post-fight interviews should come with subtitles written by a therapist.
Tito once tried to explain his training schedule and accidentally invented a new mathematical theory.
Another time, he promised to outlive his childrenâs children â which sounded less like motivation and more like a warning.
Joe Rogan stood inches away, nodding respectfully, doing the mental gymnastics of a man translating from a language no one has ever studied.
Joe didnât interrupt. He didnât laugh. He simply absorbed the confusion and passed it along to the audience like a cursed artifact.
These interviews werenât just funny.
They were dangerous, because laughing too hard after watching people get punched can cause whiplash.
Israel Adesanya fights like a video game character that unlocked every move.
Then the fight ends â and the real performance begins.
Izzy has:
Joe Rogan, witnessing this in real time, reacts the same way every parent reacts when their kid says something insane in public.
A pause.
A breath.
And then:
âWell⌠that just happened.â
Joe doesnât judge. He documents.
At this point, Joe Rogan has seen so much that nothing surprises him â but everything still disappoints him slightly.
Chael Sonnen lost fights the way other men lose car keys â while confidently insisting they never existed.
Chael could get submitted, walk out of the cage, and immediately explain how he was actually winning the entire time.
Joe Rogan would gently remind him:
âYou were tapped.â
Chael would nod.
âCorrect. And I was dominating.â
This wasnât denial.
This was brand consistency.
Chael didnât argue with reality â he simply ignored it until it got tired.
The UFC has produced moments where fighters:
Joe Rogan becomes a rules explainer in these moments, shouting instructions like a substitute teacher whose class has fully revolted.
âThe fightâs not over!â
âThatâs the bell!â
âYou have to keep fighting!â
Joe isnât mad.
Heâs concerned.
Somewhere in the chaos, adrenaline hijacks the brain and basic concepts like time, sound, and victory cease to exist.
Brock Lesnar does not give interviews.
He issues threats with a microphone present.
After a win, Brock grabbed the mic, yelled at sponsors, drank beer, insulted people, and looked like he might physically consume Joe Rogan.
Joe held the mic with two hands â a man negotiating with a bear.
He nodded.
He smiled cautiously.
He survived.
That wasnât an interview.
That was conflict de-escalation training.
Joe Rogan has phrases that echo through UFC history:
Joe says these things even when everyone else is still processing reality.
Sometimes Joe sounds like heâs fighting too.
You can hear him wince.
You can hear him feel it.
You can hear him age five years during a wild exchange.
Joe Rogan doesnât watch violence â he absorbs it.
After reviewing decades of footage, screaming, confusion, and post-fight chaos, the Ugly, Broke & Smelly⢠investigation concludes:
The UFC is the greatest unscripted comedy on television.
Not because it tries to be funny â but because it absolutely does not.
It is chaos.
It is confusion.
It is Joe Rogan yelling truths into the void.
And I will be there â notebook shaking, pen leaking, spirit exhausted â documenting every beautiful disaster.
This is Side Hustle J.
Reporting live.
Ugly. Broke. Smelly.
And still yelling âOH HEâS HURT!â at my television like it owes me money. đĽđď¸đĽ
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